From the Kingdom of Italo

About Us

Even before there was a nation, there was a king. Italo, ruler of the Oenotrians, governed Calabria—that southern strip of land that gave its name to the entire peninsula. They were a people of farmers, winemakers, and artisans who knew the land intimately and drew only the best from it.

Our History
arrow
Panettone

OUR HISTORY

A name that has endured for two thousand years.

U Re Italo wasn’t born from a family recipe or a market trend.
It was born from a land, an ancient people, and a simple belief: that Calabria deserves to be celebrated through its finest offerings. Here’s how we got here.

Sibari excavationsSibari amphorasybaritic bullpanettone details
Panettone

The Origins - The Oenotrians

The King Who Turned Nomads into Farmers

King Italo ruled the Oenotrians, the ancient people of Calabria. He guided them from a nomadic lifestyle to farming the land: he taught them to cultivate vines, to select the best fruits, and to make Calabria one of the most fertile agricultural regions in the Mediterranean. Unlike his predecessors, Italo was not a warlord: he focused on the land and agriculture, and the land rewarded him with a fertility that endures to this day in the DOP and IGP certifications we include in every one of our panettone.

Panettone

The Legacy - The Name of Italy

How King Italo Gave Italy Its Name

King Italo’s fame spread beyond the borders of Calabria. According to the accounts of ancient historians, including Thucydides and Aristotle, it was his name that gave the entire peninsula its name: Italy, the land of King Italo. A linguistic and cultural legacy that no other people can claim with such certainty. Calabria is the root of the word “Italy”: this is the region where our ingredients come from.

Panettone

The Earth - PDO and PGI Ingredients

The Treasure That No One Can Replicate

King Italo’s legacy is not merely historical: it is also geographical and agronomic. Calabria produces the world’s most aromatic DOP licorice, Cosenza’s DOP Dottati figs, the Piana di Sibari’s IGP clementines, and the Passito di Saracena Gambero Rosso’s 3 Bicchieri. These European certifications serve as legal guarantees that these ingredients can only come from this region. No one else can use or replicate them.

Panettone

Today - The Workshop

From the Kingdom of Italo, to Your Table

U Re Italo was founded in Corigliano-Rossano, in the province of Cosenza, as a family-run artisan bakery with a clear mission: to transform Calabria’s finest ingredients into panettone, colomba, and other confections that can’t be found anywhere else. No retailers, no mass production. Only what is worthy of bearing this King’s name.
‍Only what is worthy.

Raw Materials

Certified Ingredients. All from Calabria.

PDO and PGI labels aren’t just decorative: they’re a European legal guarantee certifying the origin and quality of what you’re eating. PDO means that this product, made exactly this way, exists only in that specific place. U Re Italo uses exclusively PDO- and PGI-certified ingredients sourced from Calabria: selected directly and inspected season by season, without exception.

Cedar of Santa Maria del Cedro

Calabrian Excellence
Santa Maria del Cedro, Cosenza, Calabria

Santa Maria del Cedro, on the Tyrrhenian coast of Cosenza, is one of the few places in the world where the citron, Citrus medica, is still grown using traditional methods on terraces overlooking the sea. It is a citrus fruit with a history dating back thousands of years in this region, having arrived in Calabria via the ancient Mediterranean trade routes. Its peel is thick and fragrant, with floral and resinous notes found in no other citrus fruit. In our leavened products, it brings the aromatic complexity that only an ingredient with this history and provenance can offer.

Sibari Plain Orange

Candied Peel
Sibari Plain, Calabria

The oranges from the Sibari Plain grow in the same microclimate as the IGP Clementines, overlooking the Ionian Sea and nourished by abundant sunshine. The peel we use in our doughs is hand-selected and candied using a slow, artisanal method that respects the peel’s structure and preserves the essential oil that gives it its aroma. The result is a peel that is a far cry from the chemical taste of industrial candied fruit: it has the scent of a Calabrian citrus grove in late summer.

Pure Sicilian Pistachios

EU Protected Designation of Origin
Bronte, Sicily

The Bronte pistachio grows on the slopes of Mount Etna, in volcanic soil that gives it an intense green color and an aroma unmatched by any other pistachio in the world. It needs nothing else: its flavor is naturally rich and sweet, with a lingering fragrance. We use it in its pure form, without artificial colors or flavors, because an ingredient of this quality tolerates no compromises. A flavor that, when experienced in its authentic form, is unforgettable.

Dark Chocolate 75% Cocoa

Ecuador
At least 75% cocoa

Less sugar, more cocoa, for a complex flavor profile with bitter and fruity notes that slowly unfold on the palate and harmonize with the PDO and PGI ingredients from Calabria without overpowering them. We process it using traditional artisanal techniques to preserve its natural structure. In our panettone, it blends discreetly into the dough and leaves a deep impression that reveals itself only at the very end of the tasting experience.

High Protein Wheat Flour

High-Gluten Flour (W 380+)
Selection for Primary Fermentation

Not all flours can withstand a natural fermentation process lasting more than 48 hours. High-protein soft wheat flour is specifically selected for extended fermentation: its proteins form the gluten network that traps the gases produced during fermentation, supports the dough’s structure throughout the long fermentation process, and ensures the dense, soft crumb of a true panettone .

Centrifuge Cream Butter

Fine Pastry
Fresh Cream Butter

Centrifuged cream butter is the main ingredient in our artisanal products. Made by centrifuging fresh cream, it has a delicate flavor and a soft, creamy texture, making it ideal for large leavened baked goods. Its purity and freshness result in light, fluffy products with a rich, authentic flavor.

Organic Calabrian Honey

Calabria
Organic Certification

Sourced from local beekeepers, with no chemical treatments or industrial heat. We use it in our dough as a partial substitute for sugar: it adds aromatic complexity and helps preserve the product naturally.

Zibibbo Raisins

Southern Calabria
Raisins Made from Aromatic Grapes

Raisins from aromatic grape varieties of southern Italy. After being soaked in Passito di Saracena the wine’s aromas and become something truly unique. Intense sweetness, with hints of tropical fruit and honey.

Passito di Saracena

Saracena (CS), Calabria
3 Gambero Rosso Glasses

The most award-winning Calabrian passito wine, winner of Gambero Rosso’s 3 Glasses award, the highest accolade from the Italian food and wine guide. It is the wine used to soak the sultanas in Panettone . The result is a raisin bursting with the aromas of the South: vanilla, orange blossom honey, and dried fruit.

Cosenza "Dottati" Figs (PDO)

Cosenza, Calabria
EU Protected Designation of Origin

A native fig variety grown exclusively in the hills around Cosenza. With its dense flesh and natural honey-like sweetness, it offers a complexity that industrial figs simply cannot match. We sun-dry them naturally for Il Bruzio.

Liquirizia Calabrese DOP

PGI
Sibari Plain, Calabria
EU Protected Geographical Indication

Considered the best in the world for its natural aromatic intensity. The Calabrian root contains twice as much glycyrrhizin as Spanish varieties. An unmistakable aroma that sets our leavened goods apart.

Clementines from the Sibari Plain PGI

PGI
Sibari Plain, Calabria
EU Protected Geographical Indication

The Sibari Plain is one of the most fertile coastal plains in the Mediterranean. The clementines grown there develop a unique flavor profile, with sweetness and acidity balanced by a microclimate found nowhere else. We use them fresh, candied by hand in our workshop. You won’t find them in any other panettone.

THE METHOD

Slow, deliberate, one-of-a-kind.

In the "artisanal panettone" market, it's easy to cut corners. We don't. Every step of our process serves a specific purpose and contributes to the final quality. Every panettone Re Italo panettone is the result of a slow, careful, and deliberate process: four stages that cannot be rushed.

Clementines from the Sibari Plain

Step 01 — Selection

Ingredients with an ID

It all starts with a choice. Every ingredient is PDO or PGI certified, sourced from Calabria, and passes our workshop’s rigorous selection process. PDO licorice, PDO Dottati figs from Cosenza, PGI clementines from the Sibari Plain, and Passito di Saracena: no ingredient enters our workshop without a verifiable history behind it. We make no compromises when it comes to raw materials.

Processing

Step 02 — Proofing

36 Hours of Proofing, with Active Sourdough Starter

Our sourdough starter is alive, tended to every day, and has a history of its own. It is the heart of every dough: what determines the texture, aroma, and digestibility of the finished product. It requires daily care and a lengthy process that the industry cannot afford. We can. The result is a soft, easily digestible dough with a natural shelf life that requires no preservatives.

Chocolate

Step 03 — Processing

Handmade, limited edition

After the dough panettone , the panettone for over 48 hours. During this time—which cannot be shortened without compromising every aspect of the final product—the yeast breaks down the sugars, develops the aromas, and makes the dough soft, airy, and fragrant.
Haste is our only enemy.

Cooking

Step 04 — Cooking

Cooking and Packaging

Artisanal baking at a controlled temperature. Upside-down cooling to preserve the honeycomb structure. Hand-packed in packaging designed to arrive intact anywhere in Europe. Every panettone leaves the bakery is treated as if it were the only one.

Clementines from the Sibari PlainProcessingChocolateCooking

Do you have any questions?

Frequently Asked Questions

Honest answers to the questions you ask us most often.
If you can’t find what you’re looking for, we’re just a click away.

What countries do you ship to?
1

We ship to Italy and to the following European countries: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, France, Germany, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.

At this time we do not ship to the USA and UK.

How much is the shipping cost?
2

The cost varies depending on the destination country and the number of items purchased. The exact amount is shown at checkout.

How can I use my discount code?
3

During checkout you will find a field dedicated to entering the discount code. Once applied, the discount will be automatically calculated on the total amount.

What payment methods do you accept?
4

We accept credit and debit cards, PayPal, Apple and Google Pay and other secure methods shown during checkout.

Can I send an order to an address other than my own?
5

Certainly. Simply enter the recipient's contact information in the dedicated section of the checkout.

Can corporate orders or corporate gifts be placed?
6

Yes. We offer customized solutions for corporations, multiple orders and corporate gifts. Contact us to receive a dedicated proposal.

How can I contact support?
7

You can use the contact form on the website or write to us at the email address listed in the support section.

Stories from the Lab

The stories behind every flavor

From the Calabrian region to artisanal craftsmanship, from the secrets of natural yeast to the PDO ingredients that make our panettone unique in Italy: our blog shares what the packaging can’t convey. Read to understand, learn to make better choices.

Why panettone uses candied fruit, and why not all candied fruit is the same

Today, candied fruit divides opinion. Some people seek it out, others avoid it, and still others consider it an unnecessary detail. Yet before becoming a controversial ingredient, candied fruit was a necessity, an achievement, a sign of civilization. Understanding why it is used means going back much further than a recipe; it means entering into a story of time, preservation, travel, and waiting.

How to Spot a Genuine panettone : 5 Tell-Tale Signs

In recent years, panettone become much more than just a Christmas dessert. It’s a topic of debate, a statement of style, a declaration of intent. Today, people talk about it all year round, comparing its rise, ingredients, and aromas, and even traveling to taste it. Yet, precisely because panettone become part of everyday conversation, recognizing a true panettone has never been more important.

Cosenza "Dottati" Figs (PDO): Why They Are an Unparalleled Ingredient

There are products that are not created to impress, but inevitably end up doing so. Dottati del Cosentino PDO figs belong to this rare category: fruits that are simple only in appearance, capable of encapsulating centuries of history, landscape, agricultural culture, and Mediterranean flavor. They are not a recent fad or a modern interpretation of tradition. Rather, they are a continuity, a thread that links ancient Enotria to today's Calabria.